The Frankenstein Marketing Strategy and why so many small businesses are failing
Let's talk about the one "monster" you don’t want in your business: the Frankenstein Marketing Strategy.
In today's world, we can easily find information and free content for virtually anything. With that, we follow multiple experts, attend many events, watch free webinars, and try to learn all the things from all the people in order to grow our business.
The problem with this information overload and from getting most of your knowledge from free online content is that you don't get anyone's full strategy, but just a piece of it. With that, you may find conflicting information from experts that you follow, which can be confusing and overwhelming when trying to decide what to apply in your business.
What is the Frankenstein Marketing Strategy
When you get little bits of strategy from multiple experts, you end up with a Frankenstein marketing strategy: the pieces don't fit perfectly together and you may not get the results you were hoping to get.
That's not because some of the strategies you followed were flawed, but because you just learned one piece of it, and didn't get the whole picture. There are multiple ways of doing things, and multiple strategies that can work, but you need to know the whole process. That's why diving deeper into one process, in full, will give you more benefits. You get to learn the entire methodology behind the strategy to build something cohesive, and not a Frankenstein.
Here’s why it happens:
With endless free advice at our fingertips, it’s easy to fall into the trap of piecing together bits of strategy from multiple experts. But when you’re following too many voices, you may find yourself with a jumble of ideas that don’t quite fit—a Frankenstein of tactics that can lead to more confusion than results.
🧩 Information Overload: Following too many experts can make it hard to decide what to actually implement.
🧩 Partial Information: Free content only gives a sliver of the bigger picture, leaving gaps in the overall approach.
🧩 No Cohesive Methodology: Stitching together random tips often means there’s no clear process to tie everything together.
How to drop the Frankenstein and build solid strategies to grow your business
If you see yourself in this place of confusion and overwhelm, I invite you to rethink how you've been doing things and consider:
Be selective with the experts that you follow, so you don't get overwhelmed by conflicting information.
Invest in a full program with an expert that you admire and shares your values.
Stop trying to copy other people's strategies - you don't know what's on the back end and you will miss out crucial information that led to their success.
Dive deeper into one process, in full. You’ll get to learn the entire methodology behind the strategy to build something cohesive, and not a Frankenstein.
If your marketing strategy feels like it’s made up of mismatched parts, maybe it’s time to step back and think about why it might not be working. Sometimes, the key to success isn’t just more information but a more cohesive approach—something that fits together and feels like it’s working for you, not against you.
